In a nutshell: Jony Ive, the one-time Apple design chief who led the blueprint on numerous flagship products, including the iPhone and iPad, will be taking his talents to Ferrari, the Italian luxury motorcar manufacturer has appear.

Ive and industrial designer Marc Newson created their own design business firm, LoveFrom, dorsum in 2022. Ferrari, along with its parent visitor Exor, announced a multi-yr partnership with the company.

For Exor, which holds stakes in football team Juventus and Stellantis -- home to several automobile brands including Chrysler and Jeep -- LoveFrom will be involved in "a range of artistic projects" in the "business of luxury." Every bit for their deal with Ferrari, specifics of the alliance were not revealed, but the pair will be involved with the supercar maker'south first electric car due for release in 2025, according to FT.

"The showtime expression of this new partnership will bring together Ferrari'due south legendary performance and excellence with LoveFrom's unrivalled experience and inventiveness that has divers boggling world changing products," Ferrari said.

Ive volition also be joining Exor's Partners Quango to "share ideas and explore potential business opportunities." Ferrari's parent visitor has been talking to both the former Apple chief blueprint officeholder and Newson since LoveFrom'southward inception a few years ago regarding "opportunities to combine their earth-renowned creativity with ours."

"As Ferrari owners and collectors, we could not be more than excited about collaborating with this extraordinary company and in particular with the design team expertly led past Flavio Manzoni," Ive and Newson said in a joint statement. "We see some uniquely exciting opportunities working together which nosotros believe will yield important and valuable work."

Those opportunities will no dubiousness be an exciting and fruitful prospect for Ive'south pattern firm; in 2022, Exor recorded revenues of more than than $136 billion beyond multiple industries. LoveFrom itself was keeping a fairly low profile before the declaration with Ferrari -- its only other collaboration was with Airbnb. The company hired four erstwhile designers who worked with Ive at Apple, so information technology'south definitely not lacking in talent.

It'due south a major coup for Exor as the emergence of electric-powered vehicles continues due to the potent foothold it has established in recent years. Many manufacturers at present offer electric cars, and Ferrari will have a considerable headstart with the services of Ive and Newson in particular.

Ive, who was involved with the 2022 iMac, was instrumental in the success of Apple; he designed some of the world's most popular consumer electronics, including the iPhone, iPad, iMac and MacBook. And don't forget Ive'south role in the article of clothing tech industry -- he was backside the development of the Apple Sentinel, which he collaborated on with Newson, who himself is no slouch either; he's worked on a range of products, including Nike sneakers and first course lounges for airliner Qantas.